These things reminded me of “ ya gotta have it” stuff that was going around when I was playing ball.
At that time there was a guy by the name of Ted Williams, and he promoted a soft drink called Moxie. The slogan was … “ ya gotta have Moxie!” In other words you got to have tough stuff, real guts, be able to stick it out.
Every kid in my neighborhood played ball as a right of passage, and anything that the big leaguers did… well it had to be good, so… let’s do it to. Wearing the right T-sheets, eating Cream of wheat for breakfast, drinking V8, and no self respecting kid of that era would be without a crew cut, or slicker’d down with Bryllcreme - a little dab 'll do ya!
But the Moxie thing was pure ball. If you expected to claim a spot on any dugout bench.. ya better have your Moxie bottle … because Tex Williams said so. And every kid from the Cape to Peoria, Illinois had the stuff. And every kid would pop the cap .. take a make-believe sip… and then sung the cap back on. After a practice or game … the trash barrel was full of the stuff. It tasted like warmed over cough syrup. YECK! AND YECK, AGAIN!
For years I wondered how Williams could stomach the stuff. But, if it was good enough for him.. well, bottoms up.
My father once asked me why I drank the concoction anyway? When I said because Ted Williams drank it, he asked me if I would jump off a building if Ted Williams did. I was going to respond with .. only if it got my average up.. but …. during those times, one didn’t push the buttons with one’s father.