Warning: the question at the end of this post is meant to be controversial and thought provoking. Don't shoot the messenger. I'm only saying what other people are thinking.
Another SBNation article on effective velocity:
Greg Maddux seems to always get held up as an example of someone successful who employed an EV type pitching system. I wonder if he gets a cut?
I am assuming if I understand the system properly that Mariano Rivera didn't give much thought to effective velocity. Seems like he threw a cutter - and that's about it. Walter Johnson - a fastball period. In fact, if I had to really admit it....Johnson was really the greatest right handed pitcher ever. I just never got to meet him.
And, that major league hitters also read about effective velocity, remember who believes in it and tries to employ it and then make adjustments thus reducing it's inherent effectiveness.
And that the concept of effective velocity is not new or that groundbreaking. In fact, the understanding has just been defined in different terms (more analytical - statistical) than anecdotal as before.
And that some are attempting to make money on the distribution of the so called "proprietary" information that can't be revealed in it's entirety until one has ponied up some US dollars. Problem is the seller is trying to market it to thirty of the shrewdest businessmen in the country. Not having luck with that.......sell it to the old standby.......the gullible middle class.
Is the goal to create "filthy" pitchers or is it to make somebody "filthy" rich?